Grand OpeningDr. B’s Longevity Raw Pet Food and Retail Outlet Store, located at 145 Paterson Avenue, Suite 2 in Little Falls, NJ celebrated our grand opening with a ribbon cutting ceremony on Saturday, December 17, 2016.  Little Falls Mayor Darlene Conti was in attendance to kick off the event.

Dr. B’s Longevity Raw Pet Food was founded by long-time Little Falls holistic veterinarian Dr. Gerald Buchoff whose passion for keeping pets healthy is well-known in the area.  Dr. Buchoff launched Longevity to fulfill his life-long desire to improve the health of dogs and cats through a nutrient-rich diet of raw, healthy food. “After many years of treating pets with conditions from digestive and skin disorders to diabetes and cancer, I wanted to get to the source of many of these issues,” said Dr. Gerald Buchoff. “Pets fed a raw diet are remarkably healthier with increased energy, mobility, and overall wellness.”

Dr. B’s Longevity Raw Pet Food is formulated based upon years of research and investigation, resulting in an immune-system building formula containing high quality grass-fed and pastured meats, local and seasonal fruits and vegetables, and pet superfoods such as green tripe, lycopene, and medicinal mushrooms. “At Longevity, we want to see all pets live long, healthy lives and are excited to bring our raw food to the pet community,” said Dr. Buchoff.   Several local pet rescue organizations were event participants and Longevity offered 15% off all products for the day.

Dr. B’s Longevity Raw Pet Food Retail Outlet Store is now open to the public weekdays from 9:00 a.m. to 3:00 p.m. Customers can purchase Longevity Raw Pet Food in convenient 2-pound bags of individually-wrapped patties or in 2-pound and 5-pound bulk bags.  To stay on top of Longevity news and events, follow us on Facebook at